The other day, I saw them drilling a bore well.  The machine was drilling hundreds of feet into the hard rocky earth. It was powered by compressed air. That produced an imagery in my mind – about the power of compression.

Words, too when compressed have power! A long word, when compressed, exhibits more power.

For example, ‘aggro’ connotes more meaning than ‘aggression’. Other  examples:-

Ad for advertisement

Condo for condominium

Deli for delicatessen

Perp for perpetrator

Cat for catamaran,,, and so on. I will be adding more to the list.

I would like to add my own concoction, ‘fant’ for fantastic!
13.11.12
of course the primordial condensation; ad for advertisement. simply grand.
* perm
*info
*G/gen 
*prez ( they have even the 'POTUS' - for The President of The United Syates!
*cop